Quality Meets Nutritional Supplements

NatuGena is an innovative family-owned company based in Ingolstadt that develops high-quality, natural dietary supplements – based on the latest scientific findings and adhering to the highest quality standards.

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Our Mission

We would like to help you become more health-conscious.

With our high-quality, scientifically backed products, we combine innovation, quality, and fair prices – for health you can trust.

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healthy, natural foods
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NatuGena stands for quality

At NatuGena, quality isn’t just a detail, but it’s the foundation of everything we do. From raw materials to delivery, we adhere to this uncompromising principle:

  • Production to the highest standards
  • Purity & transparency
  • High-quality branded raw materials
  • High bioavailability

NatuGena stands for science

Our product development is based on the latest findings in micronutrient research and industry-specific expertise. We draw on current studies and use proven dosages.

Our Scientific Advisory Board – including Uwe Gröber, Prof. Dr. Brigitte König, and Kyra Kauffmann – provides us with expert guidance to continuously refine and optimize our formulations.

Scientists in lab coats examine samples Personen im Meetingraum
A scientist in a lab coat is working on samples.
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Customer Service
High-quality information with a message.
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Scientifically sound & practical

Our content is also developed in close collaboration with our scientific advisory board and renowned guest authors. They combine the latest research with practical experience – presented in an accessible way for both experts and those interested in health.

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Personal support

Our customers are our top priority. Our dedicated in-house team is available to speak with you directly, responds quickly and courteously – and, when necessary, refers you to our expert consultants.

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Knowledge to Go

Whether it’s a blog, newsletter, or social media: We make knowledge practical and accessible – with insights that inform, inspire, and provide long-term guidance.

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Transparent information

We explain what goes into our products – and why. From studies to mechanisms of action: our aim is to provide clear, transparent information rather than marketing jargon.

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A dialogue on equal terms

Knowledge thrives on exchange. We answer questions, actively incorporate feedback, and continuously improve our offerings. Through our channels and direct interaction, we bring knowledge to life.

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Seminars & Professional Development

For professionals, we regularly offer free live webinars, an extensive archive of seminars, and accredited continuing education courses. In this way, we foster professional exchange and build knowledge that makes a difference in practice.

NatuGena stands for knowledge

At NatuGena, we believe that sound knowledge is the key to true health. That’s why we share our scientifically grounded expertise – through seminars, blog posts, newsletters, and direct dialogue. Whether for professionals or end consumers, we make complex knowledge understandable and practical.

We have a knowledge platform

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Live Webinars

20+ free live webinars per year featuring leading experts on current topics in micronutrient research.

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Media Library

A constantly growing collection of over 100 recorded online webinars, categorized by topic.

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Scientific Basis

Access to reliable information with regular updates from our scientific advisory board on dietary supplements.

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Networking

Direct interaction and networking opportunities for therapists and partners through exclusive events.

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The Team behind NatuGena

Behind NatuGena is an interdisciplinary team of experts who share a common passion: a commitment to health and scientifically sound dietary supplements.

Whether in product development, quality management, customer service, or shipping – everyone at NatuGena contributes their expertise, ideas, and dedication to turning a vision into reality: developing micronutrients that meet the highest quality standards.

Meet the people whose enthusiasm and expertise help NatuGena grow a little more every day.

More about our Team
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NatuGena Warehouse Employee
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Join NatuGena

We’re growing—and maybe you’ll join us! Whether in Ingolstadt or working remotely, you can expect flat hierarchies, real opportunities for growth, and a team that’s passionate about quality and shared goals.

Can’t find the right position? Then just show us why you’re a good fit for us – by sending your unsolicited application to bewerbung@natugena.de.

Our Jobs

Our History

Portrait of Alexander Martens

2018

Started in the garage

It all starts with Alex – our founder. He registers the brand NatuGena with a notary. The company? It starts out at home – like all successful companies, naturally beginning in the garage. The vision: dietary supplements of the highest quality.

In the summer of 2018, NatuGena moved into its first real office in Munich – a total of 15 square meters of office space and 10 square meters of storage. Orders are packed in-house and, of course, taken to the post office in person.

Little by little, the online store, brochures, and labels are being developed or improved – by Basti, NatuGena’s first employee. Alex handles the rest – sales, accounting, and product development. They both work together on purchasing, customer service, and shipping.

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2019

More space, more products

We're making progress! Moving to Ingolstadt. New office with storage space – a whopping 50 square meters. Our product range is expanding from seven to 20 products. The team is growing, but the atmosphere remains friendly and close-knit.

2020
Growth in every area

We’re moving again – this time to a 250-square-meter space. New colleagues are joining us, and our product range continues to grow from 20 to 35 items. And the team is becoming a close-knit group united by a shared vision.

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2022
Even more room for ideas

And we’re moving again this year. More space for more employees, more storage space, and even more ideas.

2023

Professionalization on a grand scale

A milestone: We are moving into our new warehouse, which spans 1,400 square meters. Our processes are becoming more professional, our structures clearer – and our product range even more diverse.

Milestones
2025

2025

Even more space, many more products

The warehouse is expanding beyond its current capacity and moving to a new location in Großmehring, with a focus on environmental sustainability and the DGNB Gold Standard. The facility spans nearly 3,000 square meters, including approximately 2,700 square meters of high-rack storage and order picking space.

2026

Growing together – Building a structured future

A deliberate move: As of January 1, 2026, Gunnar Lindberg has joined the management team as the second managing director. With a clear focus on organizational development, he is creating structures that will enable sustainable growth – driven by a shared vision.

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Today

Looking to the future

Today, the NatuGena team consists of around 90 dedicated individuals, the product range includes more than 300 products, and over 19,000 therapists worldwide use NatuGena products, with shipments sent to 50 countries. And the journey is far from over.