NatuGena AmaraPur – combines a special selection of traditional bitter herbs and spices. The formula includes nettle, galangal, wormwood, bitter orange, dandelion, cinnamon, artichoke, ginger, gentian, turmeric, lavender and chamomile. Alcohol-free and 100 % vegan, the 50 ml bottle provides 1,800 drops.

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Combines traditional bitter substances: Contains traditional spices and herbs (nettle, galangal, wormwood, bitter orange, dandelion, cinnamon, artichoke, ginger, gentian, turmeric, lavender, chamomile)
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Gentian: This alpine plant is known for its intensely bitter compounds
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Lavender and chamomile: have been used in traditional herbal practices for centuries
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Made in Germany: Exceptional purity and bioavailability for optimal nutrient uptake
AmaraPur combines a special selection of traditional bitter herbs and spices, known for their diverse properties and characteristic flavour. The formula includes nettle, galangal, wormwood, bitter orange, dandelion, cinnamon, artichoke, ginger, gentian, turmeric, lavender and chamomile – herbs that have been appreciated for thousands of years as a beneficial complement to rich meals. This alcohol-free blend delivers the full taste of traditional bitter herbs, is calorie-free, and is ideal for those who prefer to avoid alcohol.
How deeply are bitter substances rooted in cultural traditions?
Bitter substances are deeply embedded in many cultures around the world and play an important role in traditional practices. They give AmaraPur its distinctive character and have traditionally supported well-being after hearty meals. It is assumed that not only the tongue but also the stomach possesses receptors for bitter substances, highlighting their special role in digestion.

Which spices and roots are included in AmaraPur?
The name Amara is derived from the Latin term for bitter-tasting plants and refers to the long tradition of bitter herbs.
• Spices and roots:
AmaraPur combines traditional spices and roots such as galangal, ginger, turmeric and cinnamon, known for their aromatic and flavourful properties. These spices not only provide intense aromas, but also valuable bitter compounds that give AmaraPur its unmistakable character.
• Plants and flowers:
The blend is complemented by classic bitter plants such as nettle, wormwood, bitter orange, dandelion, artichoke and gentian, as well as the floral notes of lavender and chamomile. These plant-based ingredients have been appreciated for centuries for their beneficial properties and complete the unique herbal composition of AmaraPur.
Why have bitter compounds become rare in modern diets?
Bitter compounds have been part of the human diet for thousands of years, but modern cultivation and processing methods have caused them to disappear from many foods. Originally bitter plants such as endive, chicory or various herbs have been bred to contain fewer bitter substances to meet today’s preference for sweeter flavours. AmaraPur offers a natural way to reintroduce these important bitter compounds into daily life and rediscover traditionally crafted bitter drops.